I write about fashion and beauty all day long. Tons of press releases pop up in my inbox every day, and I’m constantly looking at what celebrities are wearing. But nothing has ever stuck out to me like the Jenni Earle bandana. At first glance, they were dainty, but still on trend. The more you look into the brand, the better it gets. Everything about Jenni Earle is powerful, from the way the item makes you feel wearing it to the story behind it. That, my friends, is what you call a purposeful brand.
The power of the Jenni Earle bandana starts with the look. The mauve, maroon, and dusty blue color scheme will draw you in at first glance. Then comes the daintily drawn photos on each one. Each saying is simple, sweet, and carries a different meaning to every person that wears it. My personal favorite Jenni Earl bandana is “chin up buttercup.” Other bandanas say things like “be brave” and “blaze a trail.” The sayings aren’t large enough to attract attention, but they speak loudly to the person wearing it.
The power doesn’t come through the saying though. It comes through the story behind the brand. Jenni Hopkins, the founder of Jenni Earle, first got the idea for her brand from her grandfather. According to the brand’s website, she would always see him carrying one when he was working on a car or building furniture. She’d steal his bandanas when he wasn’t looking, and the object turned into a symbol of bravery for her.
Instead of letting that feeling live in the bandana that she swiped from him, she made her own — the Jenni Earle bandana. It’s got all of the meaning, well, possibly even more. Between the saying on each one, the powerful message behind it, and the way the story transforms with each personal wearing it, it’s more than just an accessory.
“I started making these bandanas because I wanted to create something that made me feel as brave as I feel when I am with my grandpa,” Jenni Hopkins, says. “He always had a bandana in his back pocket and it became a talisman of bravery for me.”
That’s far from the only reason to fall in love with the brand, though. On top of the amazing look and story behind the accessory, it’s also has an amazing creation story as well. Each Jenni Earle bandana is made in the United States from start to finish. There’s no machines involved in the process. Just some good, ‘ole fashioned TLC.
According to the website, each bandana is cut and sewn in South Carolina. It’s then sent to North Carolina to be dyed by hand. Each one is then screen printed with a hand-drawn design. Hence why each one looks like it’s very own piece of artwork. The last step is to wash each one a few times. That’s what makes the color so incredible. Not to mention that each one is a little bit different and is super washed.
Personally, I really loved the pre-washed feel. There’s nothing worse than ordering something online and it smelling of machine and being super stiff. This brand gives you the exact opposite feeling. It’s like you have already lived in the story behind each Jenni Earle bandana as soon as you wear it.
“I wash them several times before I hand-dye them so they feel broken-in and vintage, just like his,” says Hopkins. “I want to share this talisman with anyone who needs a reminder that you are already so brave and strong.”
This is a brand that you can’t help but immerse yourself in. At first glance, it’s an accessory brand. When you learn more, it’s a piece of your life that Hopkins is sharing with you. I learned that soon after I wrote about the brand for Bustle.
I wrote about the brand because of the story. Everything about it excited me as a shopper, which is how I can tell that it’s not only purposeful but something special. I got the press release, did a little research, and decided to pitch it to my editor. She fell in love at first mention as well. After writing the story and having it go live, the brand reached out saying that the founder wanted to gift me a bandana.
What happened after that was incredible.
Hopkins actually reached out to me on Facebook to let me know how excited she was to read my piece. In my four years of writing for Bustle, I’ve never had that happen before. That is how much Hopkins cares. She didn’t just want me to get “paid” for spreading the word. Hopkins wanted me to experience her brand. I am so incredibly glad that I did. I already had one in my online shopping cart ready to be purchased before the offer, to be completely honest.
I’ve got a whole lot of use out of my Jenni Earle bandana in the short time that I’ve had it. I love to wear it around my neck as a necklace, like show in the photos. It looks incredible with a jean jacket and a white tee. The size is perfect for wrapping around my neck, and I’m dying to try this out with a layered necklace as well.
I also really like to wear this on my wrist as a bracelet as well. It’s super comfortable, and I love to look down and remember the message written on it. Plus it looks super cute with my Alex and Ani bracelets.
I’ve found myself wanting to style this with everything I own. Even on the days that it doesn’t match my outfit, I wrap it around the handle of my bag just to have it close. There’s something about the accessory that is way more than a fashion statement. I can’t quite put my finger on it. I guess you’ll just have to get one for yourself to see what I mean.