Fashion Revolution Week might be over, but this brand is making sure that the fight isn’t over. KNOWN SUPPLY tells you exactly who makes your clothes by putting their signature inside every item. It’s a simple touch, but one that proves how much this brand cares. It cares not just about making money or the people that buy, but every single person involved. That’s the kind of love and commitment that can change an industry.
From start to finish, there’s no questioning where your clothing is made with KNOWN SUPPLY. The brand doesn’t just go out of its way to make an inclusive about page on the website. Instead, they actually document who made the item your wearing. The signature is on it’s own label inside the shirt and the woman’s face is also on the tag. Because looking great is awesome, but connecting people through fashion is even better.
It’s not just about knowing who makes your clothes though. KNOWN SUPPLY goes above and beyond to devote a section of the website to thank you letters for the women. You can actually connect with the people making your clothing beyond just the purchase. The entire idea behind this brand is so pure, that I can’t help but smile even as I write this. When you see a brand doing this much good through clothing, it really makes you consider why other brands can’t do the same.
This is just another example of how a simple idea can shake the entire industry. PACT Organics did it with its’ Fair Trade, organic cotton basics. Now KNOWN SUPPLY is taking it one step further to connect the makers to the buyers.
After you get your clothing in the mail, you can find a profile online of the woman that created your shirt. You can write her a thank you note and read all about her journey. This bran will touch you in ways that no other shopping experience will.
“As consumers we are largely disconnected from where our products are made and who makes them,” says Travis Hartanov, co-founder of KNOWN SUPPLY. “As a culture we have prioritized cheap prices and fast trends over an awareness for how those goods were produced. The result is unfair working conditions and a standard of living for garment producers that leaves them far short of being able to flourish or accomplish the dreams they have for their families. It’s time for change.”
The brand calls itself human-centered, which is an absolutely beautiful way to run a business. It’s so simply to buy an item, get it in the mail, and be disconnected from the process of how it was made. But just because you can’t see the problem doesn’t mean that it’s not there. It’s the transparent brands that bring all of the others to light.
The idea of the signature on the clothing really opened my eyes to the fashion world. You likely know the brand of the clothing that your wearing, but it’s not very often that you can see who touched it. Fashion is art. Just about anyone will tell you that. So it only makes sense that the women get to put their signatures on the items that they make — basic or not.
“We are revolutionizing the fashion industry by humanized it. The fashion industry has become nameless and faceless and we are putting an end to this by connecting the people who make our clothes to the people who wear them,” says Hartanov. “We are reimagining apparel production in a way that honors and celebrates makers through meaningful work, storytelling, and industry collaboration.”
On top of the signatures, the brand says that the clothing is all Fair Trade Certified. The materials are sourced in Peru. According to Hartanov, it’s important to the brand that everyone involved in the process has a “commitment to honoring and respecting their people.” The brand also just launched their Naturals Collection, which uses only organic materials. Not only do they care about the people involved, but they care about the environment too.
After hearing how this brand goes above and beyond to care about everyone involved, it’s hard to even consider shopping fast fashion ever again. KNOWN SUPPLY is more than just a brand. It’s a way of life. Clothing is a personal thing, so it only makes sense to know who’s involved every step of the way.