Millennials Thrift Now More Than Ever, But There’s Still Eco-Friendly Fashion Work To Do

millennials thrift

Think of the first three words that come to your mind when you hear the word thrifting. Seriously, write them down. Now take a look at them. Are they positive or negative? When I first started this blog, the top answers were used and cheap. When I asked the same question a year later, the top answers were vintage and affordable. Apparently, something has changed and I’m not the only one who sees it.

According to thredUP’s 2017 Fashion Resale Report, millennials thrift more than any other generation.

There used to be a major stigma around thrifting. It’s part of the reason that I started this blog. People would tell me that they loved my outfit, but then look down on me when they realized that it was thrifted. Secondhand resale apps like thredUP, Poshmark, and TheRealReal are changing that. People now see buying used as a way to save money and still look great.

In fact, fashion resale apps are so powerful that they can even convert people that have never thrifted before into lifelong thrifters. According to the study, 70% of people that start using the app have never thrifted before. The sites are so popular that the 44 million women shopped secondhand in 2017. That’s compared to only 35 million women in 2016.

millennials thrift

The study found another reason that millennials thrift more than ever though. Just like my own personal journey, 77% of millennials prefer to shop from eco-conscious brands, according to the report. They are also more likely to switch to thrifting because of eco-friendly reasons, when compared to any other generation.

There is a major fashion revolution starting to happen, and we can thank millennial thrifters.

As you can probably imagine, I absolutely love hearing this. For a long time, I thought I was the only millennial who felt this way. I was shocked to hear that the report stated that by 2027, thrift shopping is on track to surpass fast fashion brands.

All of this might sound like great news, but the work on this revolution is far from over. Millennials might be opting for secondhand more than ever, but that doesn’t mean that their shopping habits are necessarily getting better. Actually, they’re just offsetting their own bad habits.

According to thredUP, millennials are most-likely to discard an item after wearing it only one to five times. 

The generation is also made up of the most impulse buys. ThredUP found that almost half of millennial closets are impulse buys. That means that they aren’t clearly thought out and are often bought on a whim.

Simply put, millennials want to save the world, but they don’t have the patience or the self control. If we want secondhand shopping to surpass fast fashion once and for all, we need to care. Every single purchase you make makes a difference in the world.

millennials thrift

People love to feel good about what they buy, but that often means sugarcoating their purchases. If you’re buying a shirt to wear it once and then resell it, you’re still not helping the thrift cause.

Next time you buy something, ask yourself who it’s helping. Is the brand giving back? Are the workers being paid equally? All of that should matter just as much as how an item looks.

A fashion revolution is coming. It’s up to you if you want to join or stick to your old ways.






  • K.M. Sutton

    I found this so interesting! Thanks for sharing beauty! <3

    April 16, 2018 at 8:15 am Reply
    • KaliBorovic

      I’m glad you liked it! It’s a little less fun of a post than I normally write, but still super important xx.

      April 16, 2018 at 9:17 am Reply
      • K.M. Sutton

        I still found it fun, because it was so informative and I loved that 🙂 And it is definitely important! <3

        April 16, 2018 at 11:29 am Reply
  • kittyp0p

    Very insightful post! Appreciate how you’ve opened my eyes on the topic of thrifting and ethical fashion (:

    April 16, 2018 at 11:06 am Reply
  • don't give a jam

    definitely a nice reminder to think a bit more before buying something & interesting that millenials are thrifting so much 🙂

    April 16, 2018 at 12:57 pm Reply
    • KaliBorovic

      I thought it was so interesting too! Who knew there were so many other thrifters out there haha xx.

      April 16, 2018 at 4:26 pm Reply
  • crackingadulthood

    Find we are certainly way more budget conscious then some of our fellow generations

    April 16, 2018 at 9:49 pm Reply
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