With millions of people on Poshmark, there’s a good chance that you have a profile. Maybe you’ve uploaded a profile image and liked a few clothing photos already. Then, my friend, you are on your way to becoming a thrifter. Poshmark has a good rep. People think of it more as earning money than buying secondhand. But, let’s be honest, if you’re on there selling, there’s a good chance that you’re on there buying as well.
Some people hate the thought of stepping into a thrift store yet are selling clothing online. I hate to burst all of those peoples’ bubbles, but they’ve already joined the thrift party. No matter how you want to explain Poshmark, it all comes down to secondhand clothing. Not all of the items are marked as low as some of the ones I find at Goodwill, but one thing is for sure — you never know what you will find.
So, is Poshmark considered thrifting? The short answer is yes, but it’s so much more than that. Because you don’t have to physically go into the store, there are more aspects to it than just thrifting. There’s communication, presentation, comments, likes, and follows. It’s a lot more complicated than just waltzing into thrift store and browsing the aisles.
Poshmark is thrifting, but it’s disguised as a social media website.
When I talked tot he CEO of Poshmark Manish Chadra via email, he made it very clear that the app is meant to be a social media site that happens to be about selling clothing. In his own words, it’s also an app meant to “empowering entrepreneurs to become the next generation of retailers.”
It’s hard to ignore the basis of the app though — to sell clothing. There’s been stories out there about people making an exorbitant amount of money on Poshmark. In 2015, a single mom reportedly made $500,000 in three years and another woman sold 400 items in three months.The later was featured as a “success story” on the Poshmark blog. It’s hard to ignore the resale aspect.
“Poshmark is so much more than a resale shopping platform,” says Chandra. “Millennials are drawn to the marketplace because it’s a social shopping experience. People engage with each other on the app through likes, comments and shares, similar to that of a social network, making it a community-driven social shopping network.”
For those of you not familiar, each photo or listing on Poshmark can be liked or shared by other, as the brand calls their users, Poshers. The entire process is extremely similar to Facebook. As Chandra says, the app is meant to bring people together.
Despite the communal aspect of the brand, Poshmark is very much thrifting. Oddly enough, neither Chandra nor co-founder and vice-president of merchandising Tracey Sun touched base on any of the eco-friendly aspects of the app. But it’s hard to deny that it’s there. If you’re selling your clothing, rather than throwing them out, you are saving them from the landfill.
“With fast fashion brands churning out new styles more frequently, today’s shoppers are looking to create revolving closets to keep up with these trends,” Sun says. “Reselling clothes on Poshmark is the best way to make that happen: clean out your closet, list and sell new and gently worn items, and use the funds from your closet purging to purchase new clothing trends, without leaving the app or digging into your bank account.”
That sounds a whole lot like how I’ve described thrifting in the past. It’s a way to keep your style fresh and try out new looks without breaking the bank. The only difference is that Sun is insinuating that you will take the money that you earn and put it back into the app by buying from other Poshers.
Of course, thrift stores like Goodwill and Salvation Army don’t pay you to donate clothing, so there is that difference. Think of Poshmark as thrifting on steroids. A place that you can keep your unwanted clothing out of the landfill and make some extra money on the side.
I’m not exactly sure why neither wanted to touch on the eco-friendly aspect of Poshmark. If you ask me, it’s definitely there. The app is like owning your own secondhand boutique. You’re in control of photos, pricing, and who gets to buy from you.
Whether you’re using it to save clothing from the landfill or are just looking to make a side hustle, the choice is yours. Either way, you can breathe easy knowing that you’re one step closer to tackling thrifting.