There are a lot of brands that I shop because it is sustainable. There are others that I shop, because of the message that it spreads. Aerie is one of those brands. The fast fashion company might not be able to tell me exactly where it sources materials, but it is causing a fashion revolution of its own. I got the chance to talk to a few of the #ArieREAL Role Models about the clothing that they helped create. After hearing why Rachel Platten created her making waves shirt, you’ll understand why the brand is such a powerhouse.
Aerie was one of the first brands to announce that they would end retouching in campaigns. It was a decision that rocked the fashion world and set a new standard. Models’ bodies have been retouched since almost the beginning of modeling. Some publications retouch models’ bodies so much that they can’t even recognize themselves. It’s scary, but it’s reality. Thanks to Aerie, it’s not the norm.
The brand didn’t just stop with its’ un-retouched campaigns. Aerie is constantly striving to do more, be better, and make women feel great about themselves. Part of that is the #AerieREAL Role Models. The tribe includes Rachel Platten, Yara Shahidi, Aly Raisman, and Iskra. The women are, well, role models. They all strive to be their best selves and aren’t afraid to show who they really are.
Each one of the Role Models got to create their own items for the brand. They took their favorite styles and personalized them with their favorite sayings. Ready for the best part? every single cent from the purchase goes towards the charity of the Role Model’s choice.
Platten created the Making Waves shirt for the collaboration. The cropped white tee is super comfortable and has the phrase embroidered on the front. It’s wearable, the perfect mix of trendy and classic, and affordable. Even better than that, it has a whole lot of meaning behind it.
“I put out an album in October called ‘Waves,’ and throughout the whole writing process I was experiencing severe highs and lows of life. The idea of waves became my mantra that life was going to take you up and down and it’s our job to stay steady and remember that we are the entire ocean and that little circumstances can’t rock us,” Platten says. “So, the expression is a play on that idea- don’t let it rock you, go create the experience that you want to feel on your own. Go make waves!”
That’s not the only piece that has meaning on the site, either. Each woman came up with an item that is so much more than just trendy. My personal favorite is the “self-made” leggings by Iskra. They are comfortable and the message makes me feel so badass.
Platten chose the charity I Am That Girl for her Making Waves shirt. The organization gives girls the tools they need to lead today with confidence + compassion through our peer-led local chapter program, app, and research-backed curriculum. It’s a non-profit that truly does wonders for all girls, everywhere.
“I’ve been working with I Am That Girl for the past year and a half,” says Platten. “I am just in love with their message of self-acceptance, empowerment, and girl-power that they spread to women all over the country, but specifically in colleges and universities. I think too often were encouraged to compete with one another, but when we’re on each other’s side, we’re so much stronger, and I Am That Girl does an incredible job of promoting that.”
The other shirts in the collection are just as meaningful. Proceeds from Raisman’s “Survivor” swimsuit goes towards Darkness to Light, Iskra’s “Self Made” leggings go to NEDA, and Shahidi’s “Thrive” sweatshirt goes towards Innocence Project. These are items that you can feel great about buying and proudly wear around.
You can shop the Making Waves shirt and every other item in the collection on the Aerie website right now. All four of the clothing items are currently on sale too. So, if you needed one more reason to head to the online shop and buy, this is it. It’s the perfect way to add some meaningful items to your collection with a brand that you likely already love.