Since starting this blog. I’ve learned a few things about the fashion world. One of them is that the style might be great, but the people behind the brand might not be. When I’m not shopping secondhand — I know, shocker! — I do a lot of research on the brands that I buy from. I want to make sure that I’m not just buying something because it’s pretty. There needs to be a better reason than that. The Style Club is the perfect example of a brand that isn’t ethical but is purposeful.
One of the most frustrating things about me sharing my outfits on this blog is that not everyone can purchase them. Well, that’s all about to change. The Style Club is one of the most positive brands I’ve come across and you can purchase their items at Macy’s or their own website. The company firmly believes that “friends don’t let friends shop in mall,” according to the website, because it’s no fun look like everyone else. So you already know I love them.
If you haven’t already noticed, I’m a firm believer that we are what we wear. Clothing has the power to talk for you. It doesn’t matter how expensive the outfit or how ~*trendy*~ it is. It matters that you’re comfortable and confident in them. Everything that The Style Club designs is right on point with that. Their clothing spreads the message of love and positivity with every single item.
At first glance, you’re going to fall in love with the items. Each one has a way of blending together bright pops of color and fun graphics without taking away from the person wearing it. But the entire brand’s story goes much deeper than than. Because having a fearless and hella positive leader takes this brand from good to great.
Founder Hillary Novelle started her career by working on a fashion YouTube channel. She saw a need for a change in the industry and dove right in.
“That’s where I learned about the ever-growing fashion community that was thriving on YouTube at that time,” Novelle says. “I noticed some of the flaws and limitations, which motivated me to create a one-stop-shop dedicated to shopping.”
From there, amazing items started rolling. Now, the company has grown to offer incredibly styles that all spread a positive message. My personal favorite is their
love club” merch. The slogan is so simple, but fun and positive all at the same time.
I love wearing this jacket around, because it feels like your a part of something bigger than yourself. That’s what I love so much about this clothing line. You’re not just dressed to look cute, it’s dressing to spread a positive message. That’s what I want me closet to be about.
The bright red jacket is one of my favorites, but there are tons of other incredible pieces in the line too. Out of all the quirky designs, the graphic tees stick out the most. They’re simple, sometimes even one-worded slogans that spread the positive message instantly.
I think it’s important to showcase that it’s cool to be kind, especially today. Our clothing spreads the message of love, unity and positivity and we need to ‘teach peace,’ if you will,” says Novelle.
Like their “woymn” shirt. Or their “we are all human” tee. Or their “faces of love” pants. They spread love without you even having to open your mouth. Honestly, just go head to the site, because these items are too good.
This is just the beginning of incredible positive and purposeful brands that I have lined up to show you guys. I’m really excited to have the chance for you guys to be able to add clothing lines like The Style Club to your own wardrobe. I can guarantee that you’ll feel amazing, knowing that this line is as incredible and stylish.
Even if you don’t buy the clothing, I hope this post opens your eyes to the world of fashion. There are a lot of brands out there that just want your money. It’s worth digging a little bit to figure out where your money is going. Because at the end of the day, you and your money hold the power. Where will you spend it?