InSustainable Fashion

Give Your Unwanted Denim A New Life With Blue Jeans Go Green™ Program

Blue Jeans Go Green™

Living purposefully has completely changed my life. I have learned how to add to my wardrobe while helping others and the environment and turned it into a natural habit. What I didn’t master so well in the past year was what to do with the clothing that I didn’t want anymore. I’m making my goal this year to give more, which means finding new and inventive ways to recycle and reuse. To start the year off right, I’m teaming up with the Blue Jeans Go Green™ Recycling Program to give my unwanted denim a new life.

Of course, there’s always the option of donating my unwanted clothing to thrift stores. The process keeps secondhand store alive and gets people coming in to see new clothing every week. There’s just one main problem with donating clothing — only 20 percent of clothing that are donated are actually bought, according to The Atlantic. What happens to that other 80 percent? Well, according to the publication, a lot of it goes to for-profit recycling companies.

After hearing this, I wanted to make it my mission in the new year to find different avenues of clothing recycling. When I stumbled on the Blue Jeans Go Green™ program, I knew I had to link up with them and spread the word about the work they do.

The Blue Jeans Go Green™ denim recycling program was created in 2006 by Cotton Incorporated. The non-profit company collects denim and partners with Bonded Logic, Inc. to transform it into UltraTouch™ Denim Insulation. Cotton has helped divert 750 tons of textile waste from landfills thus far, collecting over 1.5 million pieces of denim for recycling.

They don’t just give the denim a new life, either. The insulation goes to communities in need. Areas receiving the insulation have either been affected by natural disasters, are a part of Habitat For Humanity to help rebuilding efforts across the country, or given out in the form of grants of UltraTouch™ Denim Insulation. No matter where it goes, you can rest easy knowing that your unwanted denim is doing good in the world with a non-profit company.

Blue Jeans Go Green™

Where do I come in with all of this, you ask? I’m starting a community campaign to collect unwanted denim in my community. I’m working with the local school and other community to spread the word, so I can collect denim and send them into the Blue Green Go Green™ Recycling Program.

Here’s how you can get involved…

Turn In Denim Locally

If you live in Northeast Ohio, I will gladly come and pick up your denim. Just message me or email me at I will schedule a time to come pick up the denim that you and your family have and take it to a denim drop-off for you. That way you can get involved, but not have to worry about a thing.

Take Your Denim To A Drop-Off

The Blue Jeans Go Green™ Recycling Program doesn’t just work with communities. They have teamed up with Rag & Bone and Madewell as well. You can take any denim item into the stores and get rewarded for giving. If you drop them off at Rag & Bone, you’ll get 20 percent off a pair of jeans. At Madewell, you’ll get $20 off a pair of jeans. You give a little, and get a little in return.

Send In Your Denim

If you’d rather not leave the house to do your part, you’re in luck. The Blue Jeans Go Green™ program makes it even easier to recycle your old denim by giving you a shipping label to mail your denim in. All you have to do is go to this website, download the label, and ship it to the address. This option will cost you, but it’s the most convenient of them all.

Whether you’re near me or far away, there is a way to get involved. The denim can be any
color, size, or condition to be made into insulation. Odds are you have at least one pair of jeans that don’t fit, summer shorts that are too snug, or an old skirt that has gone out of style. Instead of hanging onto the item forever, you could give it a new life.

Please feel free to message me or comment below if you have any questions at all. I want to
spread this word as far as I possibly can. Because what you wear matters, but what you’re not wearing can as well.




  • Brittney Ross

    What a great program, Kali! Your posts about living purposefully over the last year have certainly inspired me, thank you for sharing your journey with all of us! xo

    January 12, 2018 at 10:09 am Reply
    • KaliBorovic

      I’m so happy to hear that you like my content! Thanks for being on this blogging journey with me xx.

      January 16, 2018 at 7:39 am Reply
  • Courtney Livingston

    Aw I love this idea! Thanks for showing us it

    January 12, 2018 at 10:25 am Reply
    • KaliBorovic

      You’re so welcome! xx.

      January 16, 2018 at 7:40 am Reply
  • randomthoughtsbyhaya

    This is such a great program! I’m glad I found out about it through this post

    January 12, 2018 at 10:55 am Reply
    • KaliBorovic

      I know, right! They do amazing things for the community. If you send in your jeans, please send me a picture xx.

      January 16, 2018 at 7:41 am Reply
  • Gluecksgeist

    Absolutely love this idea! Thanks for sharing xx

    January 12, 2018 at 11:10 am Reply
    • KaliBorovic

      You’re welcome, girl! xx.

      January 16, 2018 at 7:41 am Reply
  • K.M. Sutton

    What a great idea! I love this! <3

    January 12, 2018 at 11:35 am Reply
    • KaliBorovic

      I was blown away when I found out about it, so I just HAD to get involved. If you end up sending in denim, please tag me in a photo! xx.

      January 16, 2018 at 7:42 am Reply
  • kittyp0p

    This is incredible! I’ll be working on sizing down my closet this year and I know I’ll be donating everything that’s still wearable, but now a new way to help out?? Awesome (:

    January 12, 2018 at 9:15 pm Reply
    • KaliBorovic

      It’s so fun to hear you’ll be using the program! If you send them in, please tag me in a photo! xx.

      January 16, 2018 at 7:42 am Reply
  • stacymaliamarie

    This is exactly the kind of company I want to support! Thanks for bringing “TBJGG” to my attention!!

    January 12, 2018 at 9:25 pm Reply
    • KaliBorovic

      I’m so glad that you liked it! I hope you’ll support the program and send in your denim! xx.

      January 16, 2018 at 7:38 am Reply
  • infinitelyadaydreamer

    Your posts are so inspirational! Love it x

    January 15, 2018 at 1:51 am Reply
    • KaliBorovic

      Thanks so much! I really appreciate that xx.

      January 16, 2018 at 7:43 am Reply
  • outnaboutweb

    That sounds great, Kalie! Another awesome project that you managed to get involved in! You go girl!!
    love, elena

    January 16, 2018 at 10:01 pm Reply
  • Leave a Reply

    %d bloggers like this: